推荐回答（1个）
首先了解外贸上买家如何通过关键词搜索找到外贸产品信息。 买家在外贸首页的搜索框中输入想要查找的外贸产品名称关键词，选择下拉框中的“by product”,点击”search”，即可查询到相关产品信息。 通过设置丰富有效的外贸产品关键词，可以让买家更容易找到外贸企业的产品信息。 1.外贸操作-设置外贸产品关键词的三大误区 (1)无关外贸产品关键词。设置无关外贸产品关键词，不仅目标买家不会用无关词找目标产品，而且会影响外贸产品信息在搜索结果中的排名。 ()外贸产品关键词冗长。通常情况下，买家不会用冗长、生僻的关键词来搜索产品。同时，设置冗长的产品关键词也会降低信息的相关性，影响产品信息在搜索结果中的排名。 ()以“非通用”的外贸产品型号作为关键词。有的产品型号只是生产商用于识别不同产品的标志，作为买家并不清楚，自然不会用这样的型号来搜索产品。 .外贸操作-设置外贸产品关键词的两大技巧 （1）与外贸产品相符、符合买家搜索习惯的单词。 （）选择相关的关键词。有些外贸产品可能有几种产品名称，那么我们就可以将相关的产品名称都填写在关键词栏目。 1)外贸-选择具体的关键词 在挑选关键词的时候需要注意避免用过于宽泛的词。 ）外贸-增加长尾词的使用 在填写外贸产品关键词时最好使用“修饰词+产品名称”的短语，也就是我们常说的长尾词。这样竞争度也会相应下降（搜索结果数值减少），关键词和产品的匹配度也会提升，外贸企业可以获得更好的信息排名，进一步获得更多的询盘。 .外贸操作-获取关键词设置参考 (1)Google Trends，利用该工具，我们可以进行两个或多个关键词浏览搜索量的对比，通过对比了解哪些词在买家搜索时用得最频繁，另外还可以知道不同地区使用的对应的常用关键词。 ()在外贸网搜索栏中，输入产品名称，在搜索结果页面下方会出现与该产品相近的关键词。 .外贸操作-公司关键词 除了用外贸产品关键词搜索产品，买家还可能会用到关键词搜索公司。 因此,有效地准确设置外贸上外贸产品关键词，将是外贸营销的成败关键。有效地设置好外贸产品关键词，将会从外贸上获得事半功倍的效果 若还有其他问题，可咨询xiatao博客
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