Early 2009, domestic several TV companies are released new spring. Coincidentally, these firms like discussing, everyone is main products are "network" function that can connect to the Internet TV.
Facing the trend of global integration, TV 3C should Internet problem has long debate. With computer, the enterprise's camp in the 3C integration, "Internet" it should be delivered to the computer, TV only need to display terminal.
But, for the PC manufacturers television enterprise integration schemes against the 3C saurday. They think that the color as the core, at present the family entertainment in the future will be more comprehensive functions only, and should not be attached to the computer display products. In such a concept, under the guide of the 2009 including skyworth, hisense, haier, TCL, changhong, tsinghua tongfang several TV mogul, in less than a month time have introduced his "Internet TV".
Internet TV MiTV TCL
TV manufacturers push TV online, first is to solve the problem that the nets "who". The Internet very, very rich content, rely on the embedded system realize the Internet is not normal function of short-term computer so powerful functions: TV online must meet the requirements of special TV products website interface requirements. To solve the problem of content in domestic manufacturers, color of the northern and southern reflects different ideas.
Located in the south of the Yangtze river, the dimension and TCL long Internet TV tend to solve problem. Content,
As of 3 years ago, skyworth will jointly launched their netac's high-definition movie download sites, for his cool open TV movies and music content provided. Currently cool open web site has been realized by original completely open to need to register, free charge pattern of authentication. The author in the cool open network to realize, this light flow condition.under film are required to register the VIP section for a free content, also need to register login to download.
And skyworth form similar, TCL launched the latest Internet TV also adopts "web content provides custom. Only now download site is still in TCL hd comprehensive free stage. And about the development direction, TCL followed by paying no denial and may download mode, and also can not exclude and other TCL cooperation network platform, operation of the web content.
With TCL and skyworth endeavoring to watch TV, Internet TV big long is "education". Long established by million yuan investment called a "education", the site for the users to provide all kinds of education television changhong resources. Music education net users for internal use only long.
In the south of the Yangtze river in his opening website television enterprise under the background of the north of Yangtze river, the enterprise, hisense, haier and tsinghua tongfang is more choice and the existing Internet giant cooperation pattern.
Hisense blue media TV partner is sina.com. Through the cooperation with sina, hisense TV news, can real-time stock, the weather and other network information, and can enjoy music and movies of network brings new recreation experiences. Haier TV partner, sohu and sohu is through the cooperation haier television users can provide good enjoyment of 4 million, sohu movies. Tsinghua tongfang chooses the domestic main suppliers high-definition programming, Shanghai as a partner. Rely on Shanghai's "production" background, tsinghua tongfang network television can enjoy more abundant network video hd.
In network TV content on the choice of different, bring a different enterprises of different industrial prospects and risk.
Skyworth, TCL, changhong etc, means they will self-built website for the purchase of the original content of financial self-sufficiency. Hisense, haier, tsinghua tongfang is relying on the way, the partners have more services, and once risk stability can be profitable, their content plate of into also will be far less support system achieves the self-built content, TCL, changhong etc.
好长啊
At the beginning of 2009, the domestic several big factory of color television issues spring new article in succession. Coincedence is , these manufacturers just like is have consulted , group product main dozen functions are "network": Can on the television of net.
3 C that faces global scope fuses tendency, television this problem of not get on the Internet have argued for a long time. With computer, the camp mainly with enterprise thinks that is under the background that 3 C fuses , " get on the Internet " this matter should deliver still to computer come do , television needs make own show terminal for can.
But it is opposed substantially that the enterprise of color television fuses scheme for 3 C of PC manufacturer. They think that color television is the present core of family amusement, in its future function can more overall, and should not fall onto computer affiliated show product. Under such concept guidance, for 09 years include making dimension, Hisense, Haier, TCL, long rainbow and Tsinghua the same few tycoon of color television, in the time that does not go to one month , have put " own get on the Internet television " to the market in succession.
The internet television manufacturer force of TCL MiTV of color television pushes television on net, first the problem that will solve is " last whose net ". Internet is great , content very rich, rely on embedded system realization get on the Internet function short period can not form the ordinary function with so powerful computer yet: On television, net must be asked to go up the special interface requirement that website satisfies television product. On solving content baffling problem, the domestic expression embodiment of the manufacturer of color television makes the different train of thought of south and north enterprise.
Locate in the Yangtze River with TCL, wound dimension and the long rainbow of south get on the Internet television trend in self solution content problem.
Early 3 years ago make dimension joint light department have opened own high clear film download website, is own Ku open television offer film and music content. Now Ku open website have realized by initial completely open free general layout, register the change of the charge general layout of certification to needs. The author in Ku net understanding open arrive , should net the most of films need VIP registration pay cost download , very few free content need to be registered to register talent to download.
With wound dimension form such as, TCL newest put the content of " from build website " to the market get on the Internet television also adopt the way of offering. Only now TCL settle high to download website is in all-sidedly free stage yet. And relevant it is rear to develop direction, TCL does not deny possible adopting to pay cost, download the possibility of pattern, and at the same time express TCL not remove with other domestic network platform cooperate the possibility of operation content website.
Push television with TCL and wound dimension force to see that big flat is different, on long rainbow, it is " education " to net the focal point of television. Before happy religion mesh, can only use for long rainbow user inside.
In the Yangtze River with south television, enterprise sets up the background of website in succession self to take off, the Yangtze River with north enterprise, Hisense, Haier and Tsinghua are together square and more to have selected the pattern with the cooperation of existing network tycoon.
Hisense blue Mei the cooperative partner of television is Sina website. Through the cooperation with Sina website Hisense television can real time understanding the network information informations such as news, stock and weather, and can enjoy the brand-new amusement experience that plenty of network music and film bring. The cooperative partner of Haier television is to search fox, the cooperative Haier television user who passes through and searches fox can be very good to enjoy to search the forty thousands big flats that fox offers. Tsinghua same side has selected domestic high clear programme major supplier , Shanghai writing is broad to be cooperative partner. Rely on the Shanghai "produce" with broad writing background, Tsinghua same network television can enjoy more rich network high clear video programme.
Is being different as network television content selects , have brought different enterprise the different industrial prospect risk of soft breeze.
Make dimension, TCL and long rainbow etc. from build website signify them will be held economically responsible for the just edition content of its buying. Hisense, Haier and Tsinghua rely on the way of cooperative partner with side , have more service instability risk , at the same time once content board piece can get profit , their minute will be also smaller than from build content the wound dimension of support system and the enterprises such as TCL and long rainbow.
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