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Net purchases are increasingly common and popular, many young Internet users and network owners choose to buy because the map is to facilitate easy, but the net purchase in convenient, but also lost a lot of people, which actually lost it?

■ Figure lose cheap anti-taken

The existence of the phenomenon: to borrow an economic term: the hidden costs of Tongsudejiang, that is, or can not see the unintended effect of the costs to be, when consumers spend money, only to see how much money spending, and consumer do not To the cost of expenditure, such as time, energy and consumer spending are in the process of hidden costs.

Net purchases, the majority of consumers are actually dominant in order to save costs, but net purchases of the special nature of some Internet users may save the cost of dominant and recessive resulted in the increase in the cost.

Net purchases, as a result of goods through the photos only to show that the physical characteristics of the goods it is difficult to distinguish through the senses, so consumers will inevitably deceived Maidaojiahuo or counterfeit goods.

Case: Lu on Taobao in buying a pair of canvas sneakers, was the seller through the video showed him samples of shoes, he felt nothing, but to buy back two weeks later, the wore off helped. Wanted to save money more than 60 yuan (net purchase price of the cheaper prices than the store more than 60 yuan), resulting in a loss of more than 120 yuan but the money (the price of shoes are more than 120 yuan). If the store price of 180 yuan terms, the cost of Lu added more than 120 yuan, is a big loss.

Solution: Taking advantage of the credibility of the business, not a high degree of credibility not to believe.

If Maidaojiahuo or counterfeit goods in a timely manner, or contact the seller to purchase network platform, the prosecution sought to negotiate or ask for compensation.

If the net purchase price and the small price difference between physical stores, the best network to give up to buy.

■ Anti-delayed plans save time

The existence of the phenomenon: The net purchase, another hidden cost performance is a waste of time, many Internet users might be of value is to save time, do not have to go shopping, but the net purchase, not to save time.

Case: Miss Fang in the on-line to buy a dress, went so far as to spend an afternoon, it did better than shopping in the streets cost less time, she told reporters in the on-line shopping, like to shop around, selecting, also To bargain and sellers; completion of the bargain, we still wanted to pay the registry platform colorectal section. If a bank's online payment function not working well, and she will delay a lot of time, if encountered About retardation or computer systems, she felt it to collapse.

The most important things to buy, even for express delivery, but also more than 3 days time to wear a new dress, Miss Fang will have to pay a sufficient patience and suffering. If you go to work when the boss found to be doing regular jobs, maybe the detained prize, the hidden costs become the dominant cost.

Solution: buy network for the first time, the first familiar with the process of shopping and buy things.

Net many times to buy, build their own resources to the seller, the seller in the fixed network of purchase.

Online payment only as far as possible the election of a bank.

■ Figure fresh increase in anti-consumer

The existence of the phenomenon: something for nothing Internet gadgets, a new map, the network has just begun, many consumers have purchased such a state of mind, the variety of things online, there are many entities in the store to buy goods. As a result, there are a lot of Internet users regardless of their actual needs, see what what to buy.

Case: Chen net for the first time to buy, bought a watch, even though he had at that time table, but to experience the on-line consumer sentiment, or bought, after this form has been in a drawer Rengzhao, now This is indeed a more than 300 yuan spent some waste, only to experience the fun of the net purchase, paid the cost of more than 300 yuan. He said that the network has purchased more than three years, has spent about more than 10,000 yuan, but carefully calculate the real goods can be of some use, not more than 2000 yuan.

Solution: There is no demand for shopping, do not buy online platform, unless the money is.

Before buying, take a look at their own did not have the same merchandise.

Decided to pay, find out the bank card account balances and then decide.