推荐回答(1个)
现在的社会是一个讲究潮流的社会,在办公室装修和装饰中也不例外,讲究潮流的设计,其中在办公室装修的最大潮流趋势中,最值得我们注意的是CIS(Corporate Identity System)在办公室中的引进。正确的说,CIS的应用在提高办公室的企业文化氛围和取得整体风格的协调中的重要作用。
CIS就是企业形象系统。这可能是上世纪出现在艺术界与商界之间最大的链接工程。CIS由多个内容组成,而在装修之中应用有关的,是VI(视觉识别)系统。
VI(Visual Identity Program)是视觉形象系统的简称,是CIS-企业形象系统的一部分。办公室对于促进视觉效果显然不可忽视。设计师要有意识地善于将公司的形象设计运用到装修设计中去,对公司形象的统一和员工对公司文化的认同有良好的潜移默化的效果。
VI如何结合在办公室装修中应用之中,一直是困惑的问题。国内的办公室装修是一个越来越雷同,越来越缺乏个性的市场,同时由于整个装修市场的恶性竞争,设计在装修中的地位亦在急剧下降,国内很多的办公室装修,就停留在一个非常肤浅的层次:要么是简单的,要么是豪华的。一个给人以强烈印象的办公室应该充分将VI设计运用到装修设计去,而不是单纯片面追求豪华。
根据职业的特征来选择装修风格是基本的方法。在职业的共性之外,如何突出个性,就是VI设计所发挥的作用。公司标志、标准色、标准色搭配所表达的内容是一个公司递给生意伙伴的第一张“名片”。在装修设计上,首先要从总体布局上考虑公司CIS的渗透性,尤其是在装修风格上将公司的产品、服务和服务对象考虑进每一个细节。这不仅仅是在磨砂玻璃上或前台后面做一个公司标志这么简单,仅有这些是不够的,浓缩了公司文化精华的公司标志应无处不在。
其次,在色泽配搭上应考虑与标准色的配合问题。将标准色大块涂在墙面的做法已经被摈弃,虽然大色块对人们的视觉冲击力量强大,但办公室仍然有别于商铺,优雅的颜色搭配,将标准色巧妙地融化在办公室的整体氛围之中才是潮流之选。标准色一般用于地面和墙面,普遍的观点是如果标准色是浅色,用在墙面;如果标准色是深色则用于地面。
最后在细节处理上有关标识物的布置问题也非常重要。如果你的客户一推开公司大门,门把手上公司的标志赫然在目;各个部门门牌上标志明显;甚至员工领带的图案也由公司标志组成,烟灰缸上公司标志和原有图案相映成趣,那么,公司的整体形象在客户的心目中已经是挥之不去了。
所以,要善于在办公室的装修中运用VI设计,这样整个环境取得整体风格的一致就是很简单的一个小问题了。
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