Abstract: for modern enterprise, it has increasingly become survival and success brand of one of the core elements. Strong brand means market position and profit. To a certain extent, and the future of marketing is the brand competition. Therefore, brand strategy should become an important enterprise marketing strategy. No brand strategy, it is difficult to form lasting enterprise core competitive ability, because the brand strategy is to cultivate the core competitiveness of enterprises an important support. This article aims to explore the concept of brand, brand management, enterprise brandManagement and core competitiveness in the relationship between the enterprise brand management and error, and proposed in this foundation rely on brand promotion our country enterprise core competitive power in an effective way.
Keywords: enterprise brand brand strategy brand of the camp
Abstract: for modern enterprises, brands become one of the core elements which decide survival and success. Strong brand means market position and more profits. To a certain extent,brand competition matters(起重要用作,是动词而非名词) in the future. Therefore, brand strategy should become an important marketing strategy.Without brand strategy, it's difficult to form core competitive ability since it is the foundation for a enterprise to cultivate core competitiveness. The article aims to explore the concept of brand and brand management,the relationship between enterprise brand management and core competitiveness and the brand management mistakes made by Chinese enterprises,finally put forward the effective way which rely on brands to promote the core competitive power.
Keywords: enterprise brand brand strategy brand marketing