都是国产高端,销量却不及领克一半,WEY到底差了点什么?

2025-02-16 11:22:02
推荐回答(1个)
回答1:

一线自主品牌在完成了一轮10万价位的攻坚战后,转型高端是必经之路,但真正走向成功的品牌却不多,像观致和星途没有做成气候,长安只是做了UNI系列并未自立品牌,目前的中国市场上也只有长城的WEY和吉利领克在这方面做出了成绩。

通过观察销量,可以发现虽然领克和WEY都榜上有名,但差距还是十分明显,截止目前领克已经在前十个月达到了127805台的成绩,而WEY还不到领克的一半只有不到6万台的销量,这种差距就会迅速拉开两者的品牌力,所以在观众看来,总有一种WEY不如领克的感觉。实际上并不是WEY的产品不行,一个高端品牌塑造,涉及了太多人性层面的因素。

吉利的王牌其实只有沃尔沃一张,但这一张牌就给吉利带来了无尽的好处,熟悉领克品牌的网友应该清楚,领克旗下很多车型和沃尔沃同平台开发,消费者自然会在心理暗示自己买领克就等于买了沃尔沃,而论三大件素质,长城和吉利实际不相上下,而且吉利还反复用三缸机和双离合试探消费者。而长城这边不仅在更实惠的价格给到2.0T发动机,其227匹的马力更是比竞品 领克02更贵的2.0T版本高出一大截。

尽管如此,领克的实力就强在对热潮的把握,旗下最热卖的SUV车型实际上是SUV轿跑领克05,这款车能够爆火纯粹是因为其新潮的外观在细分领域内没有对手,再加上WEY目前并未布局的轿车被领克03吃干抹净,就能够充分解释现在WEY不如领克的现状了。

如果只论单品销量的话,VV6在10月一共卖出5232台,累计销量31332台,比领克任何一款SUV的出货量都要大,而领克则胜在车型品类多。所以我们也很有理由相信长城WEY品牌在未来具有很大的发挥空间。

目前关于WEY的热度都在坦克300身上,这样一款主打越野的硬派SUV能否在销量上有良好表现是个未知数,而且哈弗大狗也有很大概率会分走坦克300的销量,所以目前WEY的营销表现的确不如领克,今后能否打出漂亮成绩,还是必须得靠产品说话,毕竟WEY手里还握着国内首款3.0T六缸自研发动机,未来说不定会有更大尺寸的SUV从WEY品牌诞生,所以说到目前为止,国产高端品牌的争霸才算刚刚开始,长安那头还有更强的UNI-K即将加入战场。

本文来源于汽车之家车家号作者,不代表汽车之家的观点立场。

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