推荐回答(1个)
开奔驰E是一种身份和地位的象征,它比开宝马5系都感觉更有格调,而奥迪A6L似乎更像一线豪华品牌的平民豪车。近日,2020款奔驰E推出改款车型,其中最高涨价高达7000元,到底是什么让奔驰E膨胀越卖越贵?

奔驰E高销量是涨价的自信所在
当然,2020款改款奔驰E也并不是全系涨价,只是部分车型涨价最高达7000元,比如:?2020款改款E 300 L殊享版增加真皮座椅、前排座椅通风和加热、特别版车型标志、带投影的环境照明四项配置就比老款豪华型涨7000元。

高销量的背后是奔驰E涨价的勇气,销量也让奔驰E膨胀。据统计,2019年奔驰E、奥迪A6L和宝马5系分别批售了15.75万辆、13.01万辆和13.59万辆(不含插电混动新能源2.76万辆),其实还是宝马5系销量更高,合计插电新能源后宝马5系总计高达16.35万辆,超出奔驰E达0.6万辆。

铝换钢和少许断轴不影响目标消费者对奔驰E追捧
如果仅看纯燃油车方面,的确奔驰E成为了销量的领头羊,所以有涨价的实力和勇气,毕竟涨价也会有人买。尽管奔驰E车身大量铝合金换钢,降低了制造成本增加了车重,且降低了车身强度,而在轴等方面却没增加抗更沉车身的强度,导致了不少奔驰E断轴等现象发生,在百度上输入“奔驰E断轴”关键字,就有高达38.9万个相关信息,可见人们对奔驰E断轴的关注度之高。

不管是铝换钢,还是断轴等,以及诸多的小毛病等,并不影响大家对奔驰E的追捧,毕竟也不是多数奔驰E车主遭遇了质量问题,遭遇问题的依然是少部分,加之没有买奔驰E的人大有所在,想买奔驰E的人也大有所在,且奔驰在华的品牌豪度比宝马和奥迪都高,毕竟从奔驰E的定价和销量就能看出来。
奔驰E、奥迪A6L和宝马5系您选谁?
奔驰E、奥迪A6L和宝马5系起价分别为42.98万元、40.98万元和42.69万元,奔驰E起价和宝马5系接近,但那是奔驰E搭载1.5T发动机的混动车型,而奔驰E搭载2.0T发动机车型起价46.58万元了,而搭载2.0T的奥迪A6L和宝马5系起价才40.98万元和42.69万元。即使奔驰E在终端经销商也有大幅优惠,但优惠后的奔驰E依然价格略高于奥迪A6L和宝马5系,只有奥迪A6L的指导价和终端价是最低的。

奔驰E不仅品牌定位高一档,变速器9AT也比奥迪A6L的7DCT双离合和宝马5系的8AT分别高2档和1档,高人一档的奔驰E凭借更高的品牌定位和变速器的优势才能定价比同级对手价格略高且还能畅销,而奥迪A6L便宜是因为品牌定位略低和前驱等因素导致不及更豪且是后驱的奔驰E和宝马5系那么高。其实,三款一线豪车,编辑更偏向于选择宝马5系。

写在最后
有人说,说奔驰不好的就是买不起奔驰,或者买了奔驰遭遇问题的人,其实还有很多人渴望奔驰想买奔驰,奔驰在华并不缺目标消费者,并且目标消费者越来越多,这就是为何定价略高于奥迪和宝马同级车的奔驰E,哪怕是减配和加价也并不影响其销量,因为不管它怎么减配,它都是更豪华的奔驰,国内想买奔驰的人多着呢,奔驰把国内消费者购买心理研究得恨透。
本文来源于汽车之家车家号作者,不代表汽车之家的观点立场。
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