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15问答网 > 为什么电视广告收效甚微，投放费用却很高？

为什么电视广告收效甚微，投放费用却很高？

2025-04-04 02:16:16

推荐回答（1个）

回答1：

一是由于电视广告是一种经由电视传播的广告形式，它将视觉形象和听觉综合在一起，充分运用各种艺术手法，能最直观最形象地传递产品信息。具有丰富的表现力和感染力。

二是因为电视广告播放及时、覆盖面广、选择性强、收视率高且能反复播出以加深收视者印象。

三是其缺点也很明显，成本高;展露瞬间即逝，无法保留;众多广告一起拥挤在黄金时间，混杂而可能不引起人们的注意

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