推荐回答(3个)
iiMedia Research(艾媒咨询)数据显示,中国宠物市场规模在2019年达到2212亿元,预计2020年将达2953亿元,年复合增长率达到20%。随着宠物饲养观念的广泛普及和宠物行业延伸服务的挖掘,中国宠物经济的市场空间将进一步扩大。
![](/picurl?url=https%3A%2F%2Fiknow-pic.cdn.bcebos.com%2Fb21bb051f81986182eb93ef95aed2e738ad4e6d5%3Fx-bce-process%3Dimage%252Fresize%252Cm_lfit%252Cw_600%252Ch_800%252Climit_1%252Fquality%252Cq_85%252Fformat%252Cf_auto)
参考资料来源:https://zhuanlan.zhihu.com/p/147840809
《艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告》
根据前瞻产业研究院《中国宠物饲料行业市场需求与投资规划分析报告》当中显示,
宠物猫市场规模增速快
随着我国人口老龄化,家庭人数的减少和人民生活习惯的变化,人们对于宠物的需求量大大提升,推动我国宠物行业市场规模发展。根据亚宠展、狗民网、铃铛宠物发布的《2019年中国宠物行业白皮书》数据,2012-2019年我国宠物行业市场规模持续增长,2019年已达2024亿元,同比增长18.50%。
![](/picurl?url=https%3A%2F%2Fiknow-pic.cdn.bcebos.com%2Fd53f8794a4c27d1ec290bcba0bd5ad6eddc4381d%3Fx-bce-process%3Dimage%252Fresize%252Cm_lfit%252Cw_600%252Ch_800%252Climit_1%252Fquality%252Cq_85%252Fformat%252Cf_auto)
分宠物品种来看市场规模,2019年宠物猫市场规模增长19.6%达到780亿元;宠物犬市场规模达1244亿元,同比增长17.8%;宠物数量方面,宠物犬数量较宠物猫数量多,但宠物猫数量增速较宠物犬快,2019年宠物猫数量增长8.6%达到4412万只,宠物犬数量增长8.2%,达5503万只。
![](/picurl?url=https%3A%2F%2Fiknow-pic.cdn.bcebos.com%2Fa5c27d1ed21b0ef4095e1f20cdc451da81cb3e1d%3Fx-bce-process%3Dimage%252Fresize%252Cm_lfit%252Cw_600%252Ch_800%252Climit_1%252Fquality%252Cq_85%252Fformat%252Cf_auto)
宠物零食支出增速最快
从宠物消费结构来看,2019年宠物主粮、零食、保健食品等食品消费占宠物总体消费的比重高达61.4%,较2018年增长9.2%,主粮为养宠人士最大养宠开支,占比达到39.4%。从细分品类来看,2019年宠物零食支出占比增长最快,上升了8个百分点。
![](/picurl?url=https%3A%2F%2Fiknow-pic.cdn.bcebos.com%2Fd788d43f8794a4c2729560551ef41bd5ad6e391d%3Fx-bce-process%3Dimage%252Fresize%252Cm_lfit%252Cw_600%252Ch_800%252Climit_1%252Fquality%252Cq_85%252Fformat%252Cf_auto)
从宠物饲料市场规模来看,根据《2019年中国宠物行业白皮书》数据,2019年,中国宠物饲料行业市场规模达1252亿元,同比增长40.5%。
![](/picurl?url=https%3A%2F%2Fiknow-pic.cdn.bcebos.com%2F8694a4c27d1ed21b1f7fa99bbd6eddc451da3f1d%3Fx-bce-process%3Dimage%252Fresize%252Cm_lfit%252Cw_600%252Ch_800%252Climit_1%252Fquality%252Cq_85%252Fformat%252Cf_auto)
分品种来看饲料市场规模,根据公布的数据显示,我国宠物饲料产品主要为猫粮和狗粮,2019年我国狗粮占比59%,猫粮占比为39%,其他宠物饲料占比为2%。
![](/picurl?url=https%3A%2F%2Fiknow-pic.cdn.bcebos.com%2F9345d688d43f8794aa49cf50c21b0ef41bd53a1d%3Fx-bce-process%3Dimage%252Fresize%252Cm_lfit%252Cw_600%252Ch_800%252Climit_1%252Fquality%252Cq_85%252Fformat%252Cf_auto)
虽然受疫情影响,2020年国内宠物行业受到一定冲击,但宠物饲料属于刚性需求,受到的影响较小,并且线上渠道已成为宠物饲料的最主要渠道,宠物数量的增长、渗透率的提升以及高端化的趋势将推动我国宠物行业持续快速增长。当前,国内宠物行业的体量较小,市场份额较低,仍有较大的提升空间。
近年来,随着我国人民生活水平的提高,人们饲养宠物的热情越来越高,但现代年轻人工作繁忙,生活压力较大,而宠物狗则需要每天遛狗以及一定时间的陪伴,而宠物猫则不需要遛,且好养活,因此,目前人们养狗数量开始下降而养猫数量却开始增多。
宠物行业主要上市公司:目前国内宠物行业的上市公司主要有中宠股份(002891.SZ),佩蒂股份(300673.SZ),华亨股份(837995/新三板),路斯股份(832419/新三板)等
本文核心数据:中国宠物犬猫数量,中国城镇犬猫消费市场规模,宠物犬饲养数量下降原因剖析
1、人们养狗数量开始下降,养猫数量却开始增加
根据《2020宠物行业白皮书》数据显示,2020年全国城镇宠物犬猫数量达到10084万只,比2019年增长1.7%。其中宠物犬数量为5222万只,比2019年下降5.1%;宠物猫数量为4862万只,比2019年增长10.2%,宠物犬首次出现下降,宠物猫数量增幅超过宠物犬的增幅。
在饲养宠物犬数量下降的同时,宠物犬消费也在下降。2020年宠物犬消费市场规模为1180亿元,比2019年下降5.1%;宠物猫消费市场规模为884亿元,比2019年增长13.3%。从规模上看,宠物犬市场规模仍远高于宠物猫市场规模,但从增速上看,宠物猫消费增速超过犬消费。
![](/picurl?url=https%3A%2F%2Fiknow-pic.cdn.bcebos.com%2F77094b36acaf2edd5b8c117d9f1001e939019321%3Fx-bce-process%3Dimage%252Fresize%252Cm_lfit%252Cw_600%252Ch_800%252Climit_1%252Fquality%252Cq_85%252Fformat%252Cf_auto)
![](/picurl?url=https%3A%2F%2Fiknow-pic.cdn.bcebos.com%2Fadaf2edda3cc7cd977506c4d2b01213fb80e9121%3Fx-bce-process%3Dimage%252Fresize%252Cm_lfit%252Cw_600%252Ch_800%252Climit_1%252Fquality%252Cq_85%252Fformat%252Cf_auto)
2、宠物犬饲养数量下降原因剖析
——现代白领生活压力大成为了宠物犬数量下降的原因
现代白领生活压力增加使得人们没有时间去遛狗和陪自己的宠物狗玩耍,使得人们开始选择养相对陪伴较少的猫作为宠物,使得宠物犬养殖数量下降,进而导致宠物犬的消费也开始下降。
——猫咪占据空间更少
相较于狗狗而言,猫咪所占的家庭空间较小,主要原因在于猫咪没有强烈的划地盘意识而狗狗即使是体型较小的博美、泰迪等犬类也需要在家里拥有一席之地。对于寸土寸金的一线城市而言养猫要比养狗方便很多。
——猫咪的拆家本领相对较小
猫咪的拆家能力相对较小也是宠物犬数量下降,宠物猫数量上涨的主要原因之一。虽然猫狗都拆家,但猫咪因体型较小拆家能力也相对弱很多,而狗狗中的拆家三剑客哈士奇、边牧和柯基个个是拆家好手,容易对家庭造成经济损失。
以上数据参考前瞻产业研究院《中国宠物行业市场前景预测与投资战略规划分析报告》。
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