推荐回答(2个)
Regulation
In the US many communities believe that many forms of outdoor advertising blight the public realm. As long ago as the 1960s in the US there were attempts to ban billboard advertising in the open countryside. Cities such as So Paulo have introduced an outright ban with London also having specific legislation to control unlawful displays.
There have been increasing efforts to protect the public interest by regulating the content and the influence of advertising. Some examples are: the ban on television tobacco advertising imposed in many countries, and the total ban of advertising to children under 12 imposed by the Swedish government in 1991. Though that regulation continues in effect for broadcasts originating within the country, it has been weakened by the European Court of Justice, which had found that Sweden was obliged to accept foreign programming, including those from neighboring countries or via satellite.
In Europe and elsewhere, there is a vigorous debate on whether (or how much) advertising to children should be regulated. This debate was exacerbated by a report released by the Kaiser Family Foundation in February 2004 which suggested fast food advertising that targets children was an important factor in the epidemic of childhood obesity in the United States.
In New Zealand, South Africa, Canada, and many European countries, the advertising industry operates a system of self-regulation. Advertisers, advertising agencies and the media agree on a code of advertising standards that they attempt to uphold. The general aim of such codes is to ensure that any advertising is 'legal, decent, honest and truthful'. Some self-regulatory organizations are funded by the industry, but remain independent, with the intent of upholding the standards or codes like the Advertising Standards Authority in the UK.
In the UK most forms of outdoor advertising such as the display of billboards is regulated by the UK Town and County Planning system. Currently the display of an advertisement without consent from the Planning Authority is a criminal offense liable to a fine of 2,500 per offence. All of the major outdoor billboard companies in the UK have convictions of this nature.
Naturally, many advertisers view governmental regulation or even self-regulation as intrusion of their freedom of speech or a necessary evil. Therefore, they employ a wide-variety of linguistic devices to bypass regulatory laws (e.g. printing English words in bold and French translations in fine print to deal with the Article 120 of the 1994 Toubon Law limiting the use of English in French advertising). The advertisement of controversial products such as cigarettes and condoms are subject to government regulation in many countries. For instance, the tobacco industry is required by law in most countries to display warnings cautioning consumers about the health hazards of their products. Linguistic variation is often used by advertisers as a creative device to reduce the impact of such requirements.
章程
In美国许多社区相信室外广告凋枯病的许多形式公开领土。 一样从前,象20世纪60年代在那里美国尝试取缔广告牌做广告在开放乡下。 城市例如保罗如此介绍与也有的伦敦的一个彻底的禁令具体立法控制不合法的显示。
There增加努力通过调控内容和做广告的影响保护公共利益。 某些例子是: 电视烟草做广告的禁止在许多国家强加了,在1991年,并且彻底禁止令做广告对孩子在12以下由瑞典政府强加了。 虽然那个章程为发源在国家之内的广播实际上继续,它由欧洲法院减弱了,发现瑞典被迫使赞同外国计划,包括那些从邻国或通过卫星。
In欧洲和在别处,有一次苍劲的辩论打开(或多少)是否应该调控做广告对孩子。 这次辩论由Kaiser家庭基础公布的报告恶化在建议做广告的快餐的2月2004日目标孩子是在童年肥胖病流行病的一个重要因素在美国。
In新西兰、南非、加拿大和许多欧洲国家,广告业操作自动调整系统。 登广告者、广告商和媒介对给达成协议标准做广告代码他们试图维护。 一般目标的这样代码将保证其中任一做广告是‘法律,正派,诚实和真实的’。 一些自我调整的组织由产业资助,但是在英国保持独立,目的在于维护象广告标准局的标准或代码。
In英国室外广告的多数形式例如广告牌显示是由英国镇和县规划系统调控的。 目前一个广告的显示没有同意的从计划编制权是一个刑事罪有义务对一笔罚款2,500每次进攻。 所有主要室外广告牌公司在英国有这自然的信念。
Naturally,许多登广告者观看政府章程甚至自动调整作为他们的言论自由闯入或一种必要的罪恶。 所以,他们使用语言设备宽品种绕过管理法律(即在大胆和法国翻译的打印英国词在应付的小字1994年Toubon法律的文章限制使用在法国做广告的英语的120)。 有争议的产品的广告例如香烟和避孕套是受政府规则支配在许多国家。 例如,法律要求烟草业在多数国家显示警告的警告关于他们的产品健康危害的消费者。 语言变异由登广告者是常用的作为一个创造性的设备减少冲击的这样要求。
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