论文摘要中文翻译成英文

顾客满意是企业生存的前提和保障，只有被充分激励的销售人员才能真正贯彻企业的市场战略。激励的有效性受到两方面因素的影响：激励过程的科学性和合理性、激励手段对销售人员个性化需求的满足程度。绩效考核是衔接销售人员个人努力与组织奖励的关键环节，对销售人员的行为有重要的导向作用。有效的激励机制要处理好刺激变量、机体变量及反应变量之间的关系。

Customer satisfaction is a prerequisite for business survival and protection, only to be sufficient incentive for sales staff in order to really implement the corporate market strategy. The effectiveness of incentives there are two factors: the process of scientific rationality incentives, incentives for sales staff to meet the individual requirements of the degree. Performance appraisal is the interface between sales staff and organizational incentives for individual efforts to the key aspect of the sales personnel have an important guiding role. An effective incentive mechanism to stimulate handle variables, body variables and the relationship between response variables.

Customer satisfaction is a prerequisite for business survival and protection, only to be sufficient incentive for sales staff in order to really implement the corporate market strategy. The effectiveness of incentives there are two factors: the process of scientific rationality incentives, incentives for sales staff to meet the individual requirements of the degree. Performance appraisal is the interface between sales staff and organizational incentives for individual efforts to the key aspect of the sales personnel have an important guiding role. An effective incentive mechanism to stimulate handle variables, body variables and the relationship between response variables.

Put this paragraph of abstract into English please: Customer satisfied the premise being that enterprise exists and guarantee, only when ability is put the enterprise marketplace strategy into effect really by the marketing personnel who stimulates sufficiently. The validity stimulating accepts the factor effect in two aspects: Satisfied degree stimulating process scientificalness and rationality , stimulating means to the need selling a personnel individuation. That the achievement effect examines is that the individual who sells a personnel makes great efforts link up and organizes the key link encouraging and rewarding, have the important guiding effect to the behavior selling a personnel's. Effective incentive mechanism needs to handle the relation between the variable and reaction variable easy to stimulate the variable , airframe.

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