推荐回答(2个)
Changyu Group in the company's steady development as well as to implement the "4 +1" strategic approach, the Group's revenues continue to improve profits. "4 +1" approach that is, with four Chateau Cabernet main profit of this product, Zhangyu "four Winery", that is, Yantai "Zhangyu • Castel Chateau," "Zhangyu Icewine Winery" "New Zealand Winery Zhangyu • Kelly", "Beijing Zhangyu • International Chateau Fort Fih love."
In the initial formation process, this strategic program of the initial trial in small-scale market, after a period of experimentation and market applications to test the feasibility of this approach. Initial trial results is good, the company's revenue has accelerated the upgrading of the product market has opened up, and steadily into the world market, brand awareness is also rising. However, confined to high-end product stage, the trial with the broader market in a serious shortage of low-end products, since many countries and regions, the level of consumption is limited, in the low-end products more suitable for the general consumer population, high-end products in many regions and countries are difficult to open up the market, the basic reasons for the price beyond the general consumer population standard of living. High-end products led to the dominant company in the market which Zhangyu limitations, and its sales and production difficult and some of the large wine companies, products, production and company management, and sales have yet to be improve.
With the continuous expansion of high-end markets, as well as the world's wine market continues to develop, Zhangyu companies should now be the development of low-end market so that their products more consumer-oriented crowd, so that more people can accept their products prices, thereby further expanding the wine market. With China's wine market of the family has been strengthened in the low-end products in the Chinese market will occupy a greater share of different levels to different products in the consumer market, it also requires a large amount of wine production. "4 +1 strategy" to promote Zhangyu the international competition in the market, so the Zhangyu Company's urgent need to improve their productivity, without increasing staff at the same time improve wine production. To improve labor productivity of employees instead of relying solely on the introduction of advanced equipment can be resolved, mainly the need to improve the quality, it can not increase the number of employees under the premise improve labor productivity and production efficiency.
"4 +1 strategy" in practice, the four hundred satisfied Chateau reconciliation greatly enhance sales in the world market and also a certain status, on the whole it appears this approach is effective, more good than harm. But low-end products targeted at the side of neglect is a serious deficiencies in the world wine market in the future rapid development of the defects will be more obvious. Running time of this approach to make a timely manner, it is necessary to adjust some, and in practice continue to come to the conclusion, and continuously improve the experience of learning in the development of business management. As China's wine industry leading enterprises, in order to maintain a steady Zhangyu healthy development momentum, he must do a good job Strict management. With the integration with the international market, Zhangyu should you look more a little further to the input of the scope of products that do more to make products more cost-effective adaptation in the average home. In a large number of low-end products into high-end products to drive sales, can play a very good product publicity. Zhangyu continue to maintain "4 +1" approach is feasible to continue, although there are some inadequacies, but the overall trend is still good, in part can be adjusted to adhere to this policy, then you can with the changes in the market country making a timely policy adjustments, and constantly improve and refine our approach in meeting the feasibility of practical application.
Zhangyu overall is a good momentum of development, development policy is based on their own developmental needs and the needs of the market developed, and Zhangyu in the actual operation of the company and product sales are done with the times, in line with international standards, the product gradually for a broader world market, so that more people can accept their products. Zhangyu company's profit growth rate will meet or exceed the entire wine industry growth rate, which is an obvious result, is steadily Zhangyu healthy trend of development to move forward.
sorry,结合张裕的网站看了下,发现自己的水平还不能够规范的翻译好这篇文章...加上最近还有一项大作业没有做,所以可能帮不上你了,不好意思...
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