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In the near future, "Sanlu milk powder incident" a matter of considerable concern because of their huge market share, around the urinary tract stones in children is increasing. It is reported that in accordance with the relevant legal provisions, San Lu Group has business restructuring, the market for the infant milk formula recall all, about 10,000 tons milk powder issue will be destroyed and at the same time faced with more than 200,000,000 yuan administrative heavy penalties. This means that 6 years in a row selected the top 500 Chinese enterprises, "Forbes" as "China's top 100 enterprises," the first dairy industry for 15 years to maintain domestic sales in the first San Lu Group, and since then Will be a different situation.
While San Lu Group is willing to bear the responsibility and issued an open letter to solemnly declare to do a good job at all costs for treatment of children, but again the perfect remedy is the only remedy damage to brand image in this regard have been inevitable. In particular, "Robust" and other brands have been drained, "Huiyuan Juice" Coca-Cola Company after the acquisition, San Lu and one of the few companies to assume virtually a "national brand" the image of the responsibility. Reputation, it is inevitable that over Chengshouzhichong. "Sanlu milk powder incident" was cause for concern, above all, their products seriously endangering the lives and health of consumers; followed by the defeat of a number of Chinese people's trust in the brand, on the other hand, shows that China's food safety has been Can not be ignored to become one of the social problems.
An endless stream of man-made disaster led to the suggestion that life in China seems to be a rather safe. Although the country's economic indicators are plain to grow at a rate rarely seen in the world, although the country successfully hosted the Olympic Games, but if people in their daily lives, even on basic food and medicine are not a sense of security, so people really need to think about : In the end the country in which areas the problem?
Chinese consumers in the milk poisoning scandal after the outbreak of the domestic dairy confidence, and just in inverse proportion to the price of imported milk, with the decline in public confidence, "foreign milk" price began to rise. Melamine is not only milk so that the people of China-made food safety breach of confidence, I am afraid that also flooded their government's ability, integrity, and even the legitimacy of the recognition.