In today's highly competitive environment, the market gradually to international development, to participate in market competition of enterprises increased significantly, competitive factors also becoming diversified, three-dimensional trend. Competitive intelligence enterprise will become an important competitive tools, but also the basis of the strategic management of enterprises. In this paper, China's enterprises to promote the development of competitive intelligence process as the starting point, with China's actual situation, with enterprises as the core, the system introduces the concept of competitive intelligence and specific methods for intelligence gathering, and the technical aspects of competitive intelligence research, the analysis of intelligence-gathering And technology research base, the discussion focused on competitive intelligence methods and calibration SWOT than super methods, and data mining technology and competitive intelligence functions and composition analysis, and other related issues. Clarify the enterprises in market competition to win the competition must be established formal intelligence system.
Key words: competitive intelligence on intelligence-gathering methods Internet media monitoring data mining technology pose a competitive intelligeIn the current keen competition environment, the market develops towards internationalization gradually, the enterprises that participate in market competition obviously increase, the diversification, stereoscopic trend of melting appear too in the competition factor. The competition information becomes the important competition tool of enterprise, is a foundation of enterprise's strategic management at the same time. This text regards process of promoting the development of enterprise's competition information of our country as the starting point, combine the actual conditions of our country, regard enterprise as the core, has introduced the concept of the competition information and collect intelligence concrete method systematically, and the research about information technology of the competition, on the basis of analyzing collection of information and technical research, have discussed SWOT method of enterprise's competition information especially and finalized the bid than the ultra method, and such relevant problemses as data function and composition of excavating technology and competition intelligence channel are analyzed. Have expounded enterprises must set up regular competition intelligence work system in the market competition while winning.
关键词： 企业竞争情报研究 情报搜集方法 网路媒体监测 数据挖掘技术 竞争情报系统构成
Keyword: Enterprise's competition information is studied. Collection method of the information. The networking media monitors. The data excavate technology. The intelligence channel of the competition formsnce system
在当今激烈的竞争环境中，市场逐渐向国际化发展，参与市场竞争的企业明显增多，竞争因素也呈现多样化、立体化趋势。竞争情报则成为企业重要的竞争工具，同时也是企业战略管理的基础。本文以推动我国企业竞争情报发展进程为出发点，结合我国实际情况，以企业为核心，系统地介绍了竞争情报的概念和收集情报的具体方法，以及有关竞争情报技术方面的研究，在分析情报收集和技术研究的基础上，重点讨论了企业竞争情报的SWOT方法和定标比超方法，以及数据挖掘技术和竞争情报系统的功能和构成分析等相关问题。阐明了企业要在市场竞争中获胜必须建立正规的竞争情报工作体系。
In the current keen competition environment, the market develops towards internationalization gradually, the enterprises that participate in market competition obviously increase, the diversification, stereoscopic trend of melting appear too in the competition factor. The competition information becomes the important competition tool of enterprise, is a foundation of enterprise's strategic management at the same time. This text regards process of promoting the development of enterprise's competition information of our country as the starting point, combine the actual conditions of our country, regard enterprise as the core, has introduced the concept of the competition information and collect intelligence concrete method systematically, and the research about information technology of the competition, on the basis of analyzing collection of information and technical research, have discussed SWOT method of enterprise's competition information especially and finalized the bid than the ultra method, and such relevant problemses as data function and composition of excavating technology and competition intelligence channel are analyzed. Have expounded enterprises must set up regular competition intelligence work system in the market competition while winning.
关键词： 企业竞争情报研究 情报搜集方法 网路媒体监测 数据挖掘技术 竞争情报系统构成
Keyword: Enterprise's competition information is studied. Collection method of the information. The networking media monitors. The data excavate technology. The intelligence channel of the competition forms
In today's highly competitive environment, the market gradually to international development, to participate in market competition of enterprises increased significantly, competitive factors also becoming diversified, three-dimensional trend. Competitive intelligence enterprise will become an important competitive tools, but also the basis of the strategic management of enterprises. In this paper, China's enterprises to promote the development of competitive intelligence process as the starting point, with China's actual situation, with enterprises as the core, the system introduces the concept of competitive intelligence and specific methods for intelligence gathering, and the technical aspects of competitive intelligence research, the analysis of intelligence-gathering And technology research base, the discussion focused on competitive intelligence methods and calibration SWOT than super methods, and data mining technology and competitive intelligence functions and composition analysis, and other related issues. Clarify the enterprises in market competition to win the competition must be established formal intelligence system.
Key words: competitive intelligence on intelligence-gathering methods Internet media monitoring data mining technology pose a competitive intelligence system
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