推荐回答(2个)
XX brands remodeling of the study
Brand is a complex relationship between symbols, which includes products, consumers and business relations between the sum. Brand has become a business one of the most important intangible assets, enterprises are also the most valuable competitive advantage. The brand positioning is with the environment, time and continue to develop, can not be accomplished overnight. In the process of enterprise development, corporate face of the ever-changing market environment and different cultures, social background of consumers and enterprises in their own strength and strategic adjustments to the original location may also become no longer meet the need for the brand repositioning For the further development of enterprises based on the decision-making. Brand the first place and not necessarily the perfect, and often have a variety of defects, or dissemination of the difficulties that can not be the original location, as expected, as was accepted by consumers, or positioning in the minds of consumers opened up a place , But can not achieve market share and higher profits, this brand positioning of the initial evaluation and re-positioning of the brand is imperative.
From the basic brand-building theory, with the status quo XX car brand positioning its products, product quality, marketing strategy, sales channels and after-sales service, and other aspects of their brand-depth analysis of the issues and put forward specific brand remodeling The specific proposals.
正中专家翻译,保证准确。
That XX automobile brand weight moulds the problem research brand is one kind of complicated
relational symbol , it includes the sum that the product , consumer and enterprise concern between
the triple. The brand already becomes one of the most important intangible assets of enterprise ,
is also the competitive edge that enterprise value have most. The brand allocation is to follow the
environment , time but uninterrupted growth, cannot expect results overnight. In developing
process in enterprise, enterprise faces the marketplace environment changing unceasingly and is
unlike culture , society background consumer and enterprise oneself the strength change and the
strategy adjustment, original allocation is also possible become again allocation no longer,
adapting to , needing a brand provides the basis making policy for the enterprise going a step
further develops. But that the first time of brand place joins enterprise is flawless and perfect
not necessarily , sometimes have such like that defect, the difficulty spreading makes original
allocation unable or if expected like that is accepted by consumer , fix position or having opened
up a space for one person in consumer mental view, have no way to realize market share and higher
profit , localized brand the first time effect now estimate that again allocation composing in
reply a brand is imperative. The fundamental theory the main body of a book is built from the brand
starts off , promotes the sales of aspect such as tactics , marketing channel and after-sale
service from whose product allocation , product quality, having carried out thorough analysis and
the pertinency field on whose brand problem having suggested that the brand highly values the
concrete suggestion moulding combining with XX automobile brand current situation.
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