请教英语高手帮我翻译下论文,拜谢!

Establishing a brand 建立一个品牌
I've heard very strong arguments that public relations is the way a strong brand is truly established and advertising is how the brand is maintained. In fact, recently, authors Al and Laura Ries devoted an entire book, The Fall of Advertising & The Rise of PR, to reinforce and illustrate this idea (Harper, 2002).
我一直听说真正建立一个大品牌的方法是处理好和公众的关系，而广告是保持品牌（影响力）的良方。事实上，最近，AI和Laura Ries合著新书（The Fall of Advertising & The Rise of PR）《广告的没落和公共关系的兴起》以强调和阐明这个观点。

If you think about this theory for a moment, it makes a lot of sense.
如果你稍微花些时间思考这个理论，会发现这很有意义。

If a brand is successful in making a connection with people and communicating its distinct advantage, people will want to tell others about it and word-of-mouth advertising will develop naturally not to mention writers in the press will want to write about the brand. Once that type of differentiation is established in the market's mind, advertising can help maintain and shape the brand. 如果一个品牌在和公众建立联系和传达其特有优势方面做的很成功的话，人们就会想告诉其他人这个品牌，从而这种口对口的广告会自然地传播，更别提媒体的作者们会想写这个牌子了。一旦在市场确立这种概念，广告就能有助于保持和形成品牌。

What you need to do in branding is to communicate what the brand distinctively stands for using as few words or images as possible.
在打造品牌时你需要做的就是用尽量少的言辞和图像传播品牌独到的地方。

So remember, branding is all about creating singular distinction, strategic awareness, and differentiation in the mind of the target market--not just awareness. When you have been successful, you will start building equity for your brand.
所以，记住，打造品牌就是在目标市场心中创造个体特性、战略意识和“唯我性”——光有意识是不够的。当你成功时，你可以开始建立你的品牌价值了。

建立品牌
I've 听见非常强的论据公共关系是方式一个强的品牌是真实地建立并且做广告是怎么品牌被维护。实际上, 最近, 创作Al 并且LauraRies 致力了一本整个书, 给& 做广告的秋天; PR 的上升, 加强和说明这个想法(Harper 2002) 。

如果您考虑这种理论一会儿, 它有很多道理。

如果品牌是成功的在建立与人的联系和通信它的分明好处, 人们将想要告诉其他人对此并且口头表达做广告自然地将显现出枭ot 提及作家在新闻中将想要写关于品牌。一旦那类型分化建立在market's 头脑, 做广告可能帮助维护和塑造品牌。

什么您需要做在烙记将通信什么品牌特别地代表使用作为少量词或图象尽可能。

如此记住, 烙记是所有关于创造单一分别、战略了悟, 和分化在目标市场的头脑里-- 不仅了悟。当您是成功的, 您将开始大厦产权为您的品牌。