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论文摘要翻译，不要用工具如百度、谷歌、有道、金山等翻译拷贝。一经采纳悬赏50分。。。

2025-01-24 05:39:24

推荐回答（1个）

回答1：

With the fast development of China's catering industry, the requirements of customer's psychology has already changes. Before consumers mostly restaurant environment, taste, price, choice of dining locations, and now more and more consumers think highly of restaurant service.

Food and beverage quality homogeneity of the era of the past, and humanized service has come of age. Food and beverage service marketing has become the most effective means to improve the competitiveness of the restaurant, to high-quality human services to meet the needs of modern consumers demand for the material and spiritual needs. Service marketing emphasis is service, and get to the bottom of its service quality is attributed to the effective utilization of human resources. How to make customer satisfaction, the sea believes that customer service first-line is the staff, only the enterprise service employees, improve employee satisfaction and loyalty of employees, good customer service and customer satisfaction, and ultimately bring profit to the enterprise.

In this paper the seabed chafing dish store as an example, the application of service marketing theory, to humanized service marketing as the main line, to the sea service marketing system were analyzed, and put forward the existing problems and suggestions.

Keywords: Food and beverage industry human resources service profit chain services marketing

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