如果是作为论文摘要就太长啦,“ 战略”太多啦
Along with the pace-accelerating of recent domestic economy in restructuring and industrial upgrading, Binhai New Distinct of Tianjin is now launching its comprehensive "Ten battle." The pace of the implemention of this kind of development strategy, namely "one nuclear surrunded by dual ports, supported by nice districts and龙头带动(中文意思不明,不乱译)", is also in acceleration. It is foreseeable that the development and opening of Binhai New-District as well as the strategic demand for Tianjin Port to become the world-class enterprise has brought Tianjin Huisheng Terminal Co.Ltd about very rare opportunity and challenge to its futher development
As the country's largest, top-grade and most modernly equipmented cargo terminal company, Tianjin Huisheng Terminal Co.Ltd has most advanced management philosophy. It is now faced with such a period of strategic opportunity and most important issues, that is, such a company must answer the questions on what kind of ideas and business model for operation needs to be relied for meeting all the challenges and competitions in wining market, keeping intellectual human resource and innovating coorporat’s system, so that that company will adapt to the main trend of “largely openning and largely developing”, enhance total service vitality of the port. The key issue to the company is, in a word, the development strategy for that company.
This paper takes Tianjin Huisheng Terminal Co.Ltd as a research example for exploring the theory of trategic port management. We made a comprehensive and detailed analysis about the internal and external environment that the company is facing by applying relevant strategic management principles, and pointed out opportunities and threats that the company is facing and strengths and weaknesses it pocesses, by using a large amount of data to support our analysis.
We adopt the method of empirical analysis combined with comparative analysis as well as other scientific methods and tools to collect all necessary informative sources by hearing and inverstigation, then based on these we reached some insights towards the overall operation situation of the company, developed thinkings in a systematical way to determine the strategic goals and positioning of that company, then on these bases we concludedt strategic focuse for the further development of that company.
Finally, our paper concluded by concretelly analying specific strategic situations and then putting forward specific measures for the proposed strategy, from the angles of terminal digitization and internationizing respectively.
Tianjin Huisheng Terminal Co.Ltd. can realize its stratagic development goals and keep its momentum only in the condition that it fully play its advantages in both location and resources, and adapt to the changes in market requirements, and largely improve its service capabilities and service levels.
This paper should be a good reference for Tianjin Huisheng Terminal Co. Ltd and have certain practical significances.
With the current domestic economic structure adjustment and industrial upgrade pace to be accelerated stage by stage, Tianjin new coastal area" ten big battle" already spread out in the round," a nuclear, nine district, support, bibcock is driven " development strategy is to speed up the implementation of, can foreknow, the development of seaside new developed area to open and the Tianjin port to create world-class enterprise strategic requirement will be Tianjin Port Sheng Department of dock company future development brings rare opportunity and challenge. As one of the largest, highest grade, modernization of equipment and management philosophy of the most advanced grocery dock company, in the face of such a period of strategic opportunities, depending on how the development train of thought and operation mechanism to meet the more intense market competition, talent competition and institutional competition, make the enterprise adapt to the current" big development, large open" pattern, promotes haven integrated service ability, this to the enterprise most key and the most important problem is the development strategy of the enterprise.Based on the relevant theories of strategic management of port on the base of discussing, in Tianjin Port Sheng Department of dock company as the research object, using strategic management theory, the Department of terminal company faced internal, external strategy environment of conducted a comprehensive and detailed analysis, by a large number of data to support the analytical company faces at present opportunities and threats, advantages and disadvantages. This paper uses empirical analysis, comparative analysis and other scientific research methods and means, the Department of terminal company overall operating circumstance undertook survey and data collection, system thinking and to determine the company's strategic goals and orientation, on this basis a Sheng Department of dock company development strategy key.Finally, strategic environmental analysis, respectively, from the dock digitalization and internationalization of construction put forward specific development strategy measure. Sheng Department of terminal only give full play to its location, resources and other advantages, to adapt to changes in market demand, to improve their service capability and level of service, in order to achieve the strategic goal of development, maintain the momentum of sustained development. The Tianjin Port Sheng Department of dock company 's development provides a useful reference, has a certain practical significance.
With the current domestic economic structure adjustment and upgrading of its industry has been accelerating gradually, tianjin binhai new area "10 big battle" has already started, "a nuclear dual port, nine area support, and leading drive" development strategy is speeding up, can foresee, the binhai new area of tianjin port development and open, and create the world first-class enterprise strategic requirements to tianjin port and dock for which the future of the company development bring rare opportunity and challenge. As a national scale is biggest, the highest level, modern equipment and the management concept of the most advanced ports company, in the face of such a period of strategic opportunities, depend on what kind of development thought and operation mechanism to meet fierce market competition, talent competition and competition system, causes the enterprise to accommodate the "big development, big open" pattern, improve the port comprehensive service ability, the most key of enterprise and the most important issue is the development of the enterprise strategy.
In this paper the relevant theories of strategic management port on the base of discussing to tianjin port and dock company remit for the study, using the theory of strategic management related principles, to collect and terminal companies face internal and external strategic environment for a comprehensive and detailed analysis, with a great number of data for support to resolve the company facing opportunities and threats, advantage and disadvantage. Based on the empirical analysis, comparative analysis of the scientific research methods and tactics, and, for which the company as a whole and terminal operations on the research and data collection, and determine the system think the company's strategic goal and positioning, was established on the basis and terminal company remit the strategic key development.
The article in the strategic environmental analysis, which from the port and international construction of digital put forward the development strategy of the concrete measures. Collect and dock only give full play to its own location and resources advantage, adapt to the market demand change, to improve their service ability and service level, can realize the strategic targets and keeping a sustainable development momentum. This paper to tianjin port and dock remit the development of the company, and provided the beneficial reference, has certain practical significance.