In order to minimize the time due to different cross-cultural ideas brought pragmatic failures, communication both sides should try to understand each other's sense of time. Concept of time is a deep culture, it invisible, always affects the thinking and behavior of people. Integration of the countries in the world in the new century frequent cultural exchanges, the concept of time a lack of respect for other cultures and understanding, misunderstanding may occur, cross-cultural communication is likely to fail.
I think we can do the following: -
(1) raise awareness of the concept of time in Sino-US differences. When observing another culture, often unconsciously to themselves as the standard of right and wrong, no one can completely avoid ethnocentrism (enthnocentrism). Concept of time is not the same as each other, not doing a bad evaluation, should make an objective description.
(2) work and consultation. Cross-cultural communication is the process of understanding a foreign culture on cognitive processes, either alone is not easy to accelerate efforts to understand each other, both interactive and communicative needs of their time to explain concepts to each other, to make adjustments.
Such as: the Sunday school was placed in the foreign teachers to fully explain their Chinese counterparts in their country are not working on sunday.