推荐回答(5个)
经济生活中,有些人常常把公司名称中的核心部分-字号和商标混淆在一起,其实公司名称和商标是不一样的。其区别主要在于:第一,登记注册的法律依据不同。商标是依照商标法的规定进行注册,而企业名称则依照公司法、外商投资企业法、中外合资企业法等法律、行政法规进行登记。第二,取得方式不同。在我国,一般商品的商标采取自愿注册原则,即注册的商标享有专用权,未注册的仍可使用,但不享有专用权;而对企业名称,未经核准登记的名称不准使用,也就不享有名称权。第三,权利特征和内容不同。商标权可以自身使用,也可以许可给他人使用,但企业名称权一般不允许单独转让或者许可他人使用。需要注意的是,某些企业将他人的中文商标作为企业名称的一部分进行登记,对此我国法律目前没有明确禁止,但如果将与他人注册商标相同或者相近似的文字作为企业的字号在相同或者类似商品上突出使用,容易使相关公众产生误认的,仍然构成侵权商标权。法律依据:《最高人民法院关于审理商标民事纠纷案件适用法律若干问题的解释》第一条下列行为属于商标法第五十二条第(五)项规定的给他人注册商标专用权造成其他损害的行为:(一) 将与他人注册商标相同或者相近似的文字作为企业的字号在相同或者类似商品上突出使用,容易使相关公众产生误认的。
品牌策略是企业经营自身产品之决策的重要组成部分,是指企业依据自身状况和市场情况,最合理、有效地运用品牌商标的策略。
品牌是商业概念,指所有能够对外宣示你和你商品之间联系的特征,可以是商标,也可以是商号,字号,简称,等等……
商标是法律概念,指根据国家法定授权而获得的在制定商品或者服务上使用特定标志、并且阻止别人在相同或者类似的商品上使用该标志的权利。获得商标后可以获得相应的商标权利,在权利受到侵犯时,可以向国家公权力申请救济。
商标和品牌的区别是:商标是一个法律概念,受商标法保护,品牌只是一个经济概念。商标权人一但注册商标,就享有商标专用权,其他人未经允许是不可以再注册使用的。对于企业来说,可以有几个品牌,但商标只可以有一系列。商标的功能是使商品起到识别的作用,而品牌则关系到企业的整体形象。
您好,商标是商品或者服务的标志,也叫做牌子,品牌也是商标,只不过,是商标在使用一定的时间后为大众所知,有了一定的知名度,从而成为了品牌。
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