我家是卖五金的,为什么别人的生意比我的生意好吗

2025-01-22 19:36:49
推荐回答(2个)
回答1:

一、 市场调研、了解当地市场
  “知己知彼,百战不殆”。做为刚踏入五金行业的新手,首先要了解当地的五金市场。带待选区域或附近的五金店铺、专卖店等地方多多“参观”。主要看了解以下几个方面内容:
  1)、有无五金专卖店,有多少。这能大体反映出当地的五金消费观念。
  2)、整个五金店铺或专卖店里主要摆放的商品(或通过跟店主、店员的沟通可以了解到主要销售的商品信息)。这可以反映出当地市场主要适于销售些什么样的五金产品。当然这些信息存在一定的水分,需要自己经过多方分析才能比较准确的把握,不能看到一两家就被表面现象所迷惑。
  3)、了解店铺内各种商品的价位。
  了解了以上三个方面基本就能对当地的五金市场有一个大概的了解。到需要进货、备货的时候,
  如果有条件的话再咨询下比较有经验的业内人士。
>02
 二、店铺选址
  刚进入的时候,比较适合选择在人多的小区,特别是一些新建成不久的小区。这些地方的五金用量稍微比较大。
>03
三、装修店面
  做为专业的五金销售,店面一定要整洁,商品摆放要有次序,怎么装修关系不大。小成本也能弄出很有魅力的布局。
>04
四、 备货、经营策略
  进货不要激进,一下就把所有觉得可以销售的货物都进过来。这样会给自己带来很大的风险,市场不稳定,材料不稳定都会影响你终的销售情况。
  刚开始的时候,可以进一些当地最常用的商品。原则是少而全,常进货、多种方式组合。可以到当地批发市场或网络上定货。店铺管理可以通过一些进销存软件来打理,如:kis店铺版、智慧记等

>05
五、 维护扩展销售网络
当地的小装修队、装修公司、五金维修店都是可以做为长期合作的销售网络。
>06
 六、 做好售后服务
  好的售后服务决定客户是否决定你的店铺是否可以开得长远,大单、小单都要一样热情的对待。客户对你的服务满意了,他就会在不知不觉中为你宣传你的店铺。这个效果是最好的。而且这些客户都将会是长期的。

回答2:

这是多方面的原因。但是你只要不卖劣质的产品,你的客户就会越来越多。还有做生意也要有人缘。

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