推荐回答(1个)
第1章 旅游礼仪概述
1.1 礼仪起源与本质
1.2 礼仪与旅游活动
1.3 旅游礼仪的功能
本章小结
复习思考题
案例分析
第2章 旅游公关礼仪概述
2.1 旅游公关礼仪的概念与特点
2.2 旅游公关礼仪的基本原则
2.3 旅游公关礼仪的基本职能
本章小结
复习思考题
案例分析
第3章 旅游公关礼仪的主体与对象
3.1 旅游公关礼仪的主体
3.2 旅游公关礼仪的对象
本章小结
复习思考题
案例分析
第4章 旅游公关礼仪的实务
4.1 酒店公关礼仪
4.2 旅行社公关礼仪
4.3 旅游其他环节的公关礼仪
本章小结
复习思考题
案例分析
第5章 旅游公关礼仪从业人员的形象设计
5.1 个人形象魅力概述
5.2 旅游公关从业人员的仪表设计
5.3 旅游公关从业人员的仪容设计
本章小结
复习思考题
案例分析
第6章 旅游公关礼仪从业人员的言谈礼仪
6.1 旅游公关从业人员的礼貌用语
6.2 旅游公关从业人员的文明用语
6.3 旅游公关从业人员的行业用语
6.4 旅游公关从业人员的书面用语
6.5 旅游公关从业人员的电话用语
本章小结
复习思考题
案例分析
第7章 旅游公关的民俗、宗教与涉外礼仪
7.1 旅游公关的民俗礼仪
7.2 旅游公关的宗教礼仪
7.3 旅游公关的涉外礼仪
本章小结
复习思考题
案例分析
参考文献
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