推荐回答(1个)
有很多朋友都问我,不管你打电话给哪家4S店的销售人员,只要你问他们底价是多少,他们死活都不会给报出来,而且还会告诉你说,因为电话有录音,公司规定不准在电话里报底价,所以不报价。Why??
在销售圈有一句行话说“谁先报价谁先死”,所以你要是想在不到店的情况下,就从电话里知道最低价,这几乎比登天还难。
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为什么会这样子呢?其实,这其中有几个真相,以下就是4S店里汽车销售员说的原话:
1、报了最低价给您,到店后,你还不照样要砍价?做销售这么多年了,真没碰到哪个客户来店之后真的会按照电话里所报的最低价来成交的。每个客户来到店里之后,都一样没完没了的压价。您能发誓来店后一分钱都不再往下压了吗?
2、您总会拿着我报的最低价到处去比价,最后还不到我这里来购买,甚至连电话都不再接了,您这样一次次的伤害我,一次次的让我为他人做嫁衣裳,我也一次次的被别人家销售员背后骂,到最后连个朋友都没有了。
3、一朝被蛇咬十年怕井绳,就在上个月,一位同事在电话里向一位自称是真实购车客户的客户报了最低价,结果3天后,这个录音就落到了我们集团的手里,我同事就被直接罚了5000块钱。一分钱没捞着,还因为违反了集团的报价规定,被处罚了。这个损失,谁来承担?--
4、我真害怕您不是真正的客户,而只是我们同城另外一家竞争对手来套价格的。要不然,我们每次更新价格不到半天,他们怎么就全盘知晓了呢?我不怪您,只怪我们每次都忍不住,就在电话里报出了最低价。
5、我都把最低价报给您了,您来店之后,也势必还会找我要优惠的,要征服我的,但我已经没有退路了,我又拿什么来满足您追求胜利感的巨大欲望?
-6、最低价真不在我手里,在我权限范围内的,我都毫无保留的告诉您了。最低价在哪里?在我们经理手里呀。让我去找他申请?这是我的责任,可是,您都不在这里,见不到您本人,我怎么敢去找经理要最低价,经理也是人,长记性的人,他已经被我们耍怕了,找他要最低价?不被他一脚踹出来已经是万幸了。换了是您做经理,您会给最低价吗?
7、就算我真报了最低价,您就相信了吗?既然您都不敢100%的相信,我报了最低价,又有何用?
8,因为4s店是不能跨区域销售的,厂家都是有区域保护的,我们也冒着风险卖给你相对便宜的车,所以有时候宁可不卖也不敢报价。前些日子有客户外省的问我们这边的车价,报的参考价都比他们哪里低,但就是不敢报低价,因为说的再好再相信我们也不敢再相信,因为套价的客户我们也不是没遇到过,还有就是说了低价你在给当地的销售顾问一看或是截图,销售顾问直接举报到厂家,不仅领导有责任,我们连工作都不保了。所以再信任这个客户,也是不敢报价的,,一旦价格被举报就可以卷铺盖走人了。
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算了,不想说那么多了,实话跟您说吧,最低价在哪里?不在电话里,也不在网上,不会从天上掉下来,也不会从地下冒出来。
那到底在哪里?在您脚底下,在您钱包里,在您的承诺里。
这是怎么回事?只要您来到店里,带着定金,承诺今天成交,最低价就在合同里!
以上这些就是4S店销售人员不愿意在电话里报低价的原因。
其实,换个角度想一下,在电话里我们也不敢随便相信一个陌生人。
每个行业都有自己的行业规则,所以想要买车还是自己到实体店看,毕竟买个车与买个几百快的衣服不同,攒了好几年的辛苦钱,在电话里说,谁也不放心,各位是怎么想的呢??
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