推荐回答（5个）
首先，引进球星是投资，是构建盈利模式的重要一环。上赛季皇马的战绩与自己的地位及名望严重不符，联赛中最后五轮五连败，最后落后 巴萨9分屈居亚军，冠军杯中连续第五个赛季首轮淘汰赛出局。引进巨星能提高球队实力，而且有助于球迷的信心和热情。
更重要的是，购买球星将不再是简单的支出，而是被视为能给俱乐部品牌带来增值的投资，被视为能提高俱乐部收入的投资，增加的收入能够弥补巨额的转会费支出。弗洛伦蒂诺说过，齐达内是他买过的最便宜的球员，“签下球星不是在花钱，是在投资。”巴萨董事、经济学家马丁表示，C罗和卡卡每年能给皇马带来1.07亿英镑的收入。巴尔达诺说，“买下大牌球员是因为他们能给你回报。”
按照德勤提供的数据，皇马收入结构的最大特点是商业收入比重高(40(百分号))，但2007-08赛季这项收入的表现明显不如前几个赛季，德勤分析主要原因是贝克汉姆的离开，卡卡和C罗这样的球星无疑将给皇马带来宝贵商机。
其次，皇马能够承担这种巨额投资，并且能获得回报。
既然买大牌球星能获得商业回报，那么为什么其他豪门不这么做？例如米兰，他们为什么肯为6500万转会费就放走从未表示想离开的卡卡，而不是留下卡卡，像皇马一样开发卡卡的商业价值？
这主要是因为皇马的特殊身份和雄厚财力。皇马是一家非营利的社会团体，不是要赚钱的企业，也不是需要严格履行财务指标的上市公司，他们可以承担一些“不计成本”的投入。
在西班牙政界和体坛独一无二的地位决定了皇马不必担心破产，2000年弗洛伦蒂诺上台时皇马负债2.78亿欧元，他将皇马的训练中心卖给政府，获得4.477亿欧元，用这笔费用清偿债务并支付转会费。 按照巴塞罗那大学学者盖伊的研究，现在皇马负债5亿欧元，但《泰晤士报》专栏作家马尔科蒂说过，不管皇马欠当地银行多少债，很多债主都会受到政治和社会压力，不会加强控制捂紧口袋。
在最近四次德勤足球俱乐部收入排行榜中，皇马一直稳居第一，在商业运营方面一直业绩斐然，积累了成功经验，远远胜过米兰等传统豪门，他们能够负担其他豪门负担不了的转会费，也能从球星身上赚出其他豪门赚不出的财富。
不会！弗罗伦蒂诺有2亿6400万欧元，现在最多只花了2亿还有6400万
不懂负债经营么?多拦球星为了上座率,卡卡去皇马有自己50%的肖像权费用,貌似还是球星处理自己肖像权最大的百分比,说到底,皇马是靠几个球星的脸做广告~~~~这几个球星的广告费肯定价格不少吧~~~加上上坐率和夺冠军(目前是猜想)的费用很简单就捞回来了,中国不是有句俗语么,买的没有卖的精,无力不起早,老板不会傻到拿钱砸!!!!
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